Why Buy Berg?

Research & Press


A Study on Berg Furniture by Center for Cultural Studies and Analysis

January, 2010

When Dr. Margaret King and Jamie O'Boyle witnessed kids making a beeline for some Berg Furniture bedroom sets on display in a store, they got interested. Their curiosity was professional, since both work for the Center for Cultural Studies and Analysis, a Philadelphia organization that does research on consumer behavior.

"The kids sped up as soon as they saw them and went straight up the steps,"said O'Boyle, the center's senior analyst. "I lost count of how many times parents uttered the same phrase" "Why didn't they have beds like this when I was a kid?" I heard it in English and I heard it in Spanish."

"Cognitive science has demonstrated that the emotional centers of the brain respond first, followed by the logic centers. In other words 'facts' are what people use to validate decisions they have already made at an unconscious level," O'Boyle said. The analysts said the Berg pieces create an environment that encourages children to exercise their imaginations.

"Are we saying that this furniture can make your child smarter and more creative? That's what we're looking at." said King. "There are countless research studies that link a creative environment in childhood to success in later life. This furniture encourages and facilitates many of the behaviors that child psychologists believe are necessary for a child to become a well-rounded, confident adult."

"In the children's furniture area, for instance, it won't be enough in the future to simply provide a bed, a dresser, and a desk. Consumers want 'smart' furniture that can enhance and foster their child's psychological as well as their physical needs," King said. "Parents want the smartest thing in the room to be the child, not the Playstation."


More than just a bed...

BY Emily Wilson of Furnitureland South
June 22, 2011

Wouldn't you love for your children's furniture to make them more creative, more well-rounded, and maybe even smarter? Imagine that! And you don't have to just imagine it ... you can experience it with Berg Furniture's amazing beds.

There have actually been some studies on the positive effects Berg furniture has on kids. The researchers, who are analysts on consumer behavior, noticed children in a local store flocking to the Berg beds and heading straight up the signature staircase. These beds are not just a place to sleep. They are systems that create environments. They initiate special moments within the actual bedroom space. This is where the creativity begins.

Berg offers so many different elements that make up these "environments." First off, almost every set comes with those great stairs. They take the idea of a bunk bed to the next level. I think the stairs allow children to imagine that it is their own little house. Not only do they provide more safety benefits than the traditional bunk bed ladder, they also offer tons of extra storage space built in to each step. The width of the staircase is about the same as a nightstand, which meas there is no wasted space!

Berg's beds have plenty of shelves that add even more storage, as well as nice display space for books and your child's greatest treasures. Almost all of the beds provide additional space underneath, whether it be a desk, another bed, or even a small playroom. These little spaces help create moments that spark a child's imagination. The bottom beds provide areas of opportunity for snuggling, book reading, and story telling, all with a roof overhead and a nightlight for that nice little added glow.

One key feature that parents love about Berg beds, is that they give your children what they need (a bed, desk, storage, play area) while consolidating it all into one piece that takes up only a fraction of the room. This creates more floor space to move through, play on, and use. That makes Berg's beds ideal for small spaces - just put one of these in a room and you're done! (How easy is that?)

Berg gives you more then just a bed. These are not just bunk beds - they are room systems. They give you every piece of furniture you would normally buy for a space, consolidated into a concise arrangement that (in most cases) fits into the space of an average bed.

Children's environments are so important, as they make an impact on the subconscious and can shape the sociological future of a child. Kids respond to their surroundings, and the Berg environment sets them up to respond intelligently and creatively.

Need another reason? They are constructed from engineered wood and melamine that is non-allergenic, easy to clean, incredibly durable and will not scratch like most wood furniture. ( Oh, and don't get put off by "engineered wood." It is still a natural product and uses 65% more of a tree than typical wooden furniture would use, thereby eliminating waste.) And last, but certainly not least, they are a family-owned company made in America!

Link to source: Berg: More than just a bed